◦    More than 15 years in the advertising and marketing arena; both agency and client side of the business

                ◦    Ability to think & plan strategically as well as understand tactical execution details

               ◦    Can translate brand concepts and strategic plans into measurable game plans; aggressively managing the creative, third-party vendor, and product teams to make it happen

               ◦    Extensive knowledge in creation/production of all media: print, direct mail, broadcast media and website/search engine.

                ◦    Varied industry knowledge, including hospitality, medical, banking, retail and restaurants: applying marketing & communication “truths”